The big movie: In the x years he's been CEO of Apple tree, Tim Cook has propelled the company to new heights and overseen the evolution and launch of several successful products. Cook celebrated his 60th birthday concluding yr and is likely looking into succession planning, which has led to a lot of speculation almost when he might retire. Some say this could be equally early as 2025, or correct after Apple tree launches another major product category.

Before this yr, Tim Cook said during an interview with Kara Swisher that he probably wouldn't be at Apple in 10 years, but he didn't give any hints as to when he might stride downward from his position or who would be the candidates that could replace him every bit CEO of Apple.

Nonetheless, as Bloomberg'south Marker Gurman notes in this Power On newsletter, there is a good possibility that Tim Melt is but waiting to oversee one major new product category before he proudly steps downwardly from his current office.

In the ten years he's been CEO, Cook transformed Apple into a $2.five trillion tech behemothic that is also the about valuable company in the earth. Quarterly revenue has grown to over $110 billion, and profits take more than than quadrupled to just under $29 billion. The company today has 147,000 full-time employees and makes an average of $10,000 every second, with more than a third of that representing profit.

So far, Cook has overseen the development and launch of several Apple products, including the Retina MacBook, iPad Pro, iPhone X, Apple Watch, AirPods, and Apple TV 4K. All of these were successful, but nearly were more than evolutionary than revolutionary, while others benefitted from being amongst the all-time accessories for these successful products.

Gurman believes Cook is currently devoting most of his attention to the release of Apple's highly anticipated mixed reality headset, as well as a pair of augmented reality glasses, both of which are expected to country before the middle of the decade. And since Cook has a pay deal that runs out in 2025, he may retire erstwhile between 2025 and 2028.

Apple has likewise been working on a car and experimenting with autonomy as a "cadre engineering," but that's likely more a few years out. The visitor's augmented reality ambitions have already materialized to a small degree through the iPhone and iPad, while the car project is nebulous at this point.

As for who is set to replace Tim Cook as CEO of Apple, the company is likely eyeing a tech or operations executive for the office, which means in that location are several potential candidates. And while some, like Craig Federighi, look like they're more suited to their electric current office, others like Jeff Williams, Deirdre O'Brien, and John Ternus wait like good long-term successors for Cook.