Can You Rank A Service Area Business Iin The 3-pack

July vii, 2020
GMB

This is a question I go pretty oftentimes in the Local SEO community: What URL should I link my GMB listing to? The homepage? A location page? Something else? We wanted to test & measure out how the Google My Business landing page impacted ranking in the local pack (3-pack).

The Examination

To test this we used Google My Business listings from Gair, Gair, Conason, Rubinowitz, Blossom, Hershenhorn, Steigman & Mackauf, a personal injury police force firm in New York Metropolis. Their office has existed for over 100 years, and subsequently, they have a lot of practitioner listings for lawyers that piece of work in that location. The issue is that a lot of the practitioner listings get filtered since they're all using the aforementioned category and are located at the same office.

Nosotros took one of the practitioner listings that wasn't ranking anywhere and we inverse the URL on the Google My Business list to point to their passenger vehicle accident page instead of the homepage. We picked this as a target due to how specific/niche it was and considering the listing for the house wasn't ranking for whatever of these terms currently. We didn't desire to cannibalize existing traffic which often happens with practitioner listings due to the filter.

The results showed that the landing page did take an impact. The presence of "autobus accident" queries on the landing page content and in the URL increased the relevance for the list and the ranking increased equally a issue (screenshots from Places Scout).

Nosotros repeated the examination a second time on a different practitioner listing. This time, nosotros linked the listing to the bicycle accident folio. We saw the aforementioned outcome a couple of weeks later.

In Summary

The content on the specific URL you link to is important and impacts ranking in the local results. For most businesses, it makes sense to link to the homepage since that URL has the most authority, backlinks, and relevance. However, for some businesses that authorize to accept multiple listings, using a strategy similar this can aid provide better results.

This commodity is part vii of 9 from my LocalU presentation from March 2020. If you missed the outcome, the videos are available for purchase here .

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Joy is the possessor of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the manufacture since 2006. She writes for publications such as Search Engine Land and enjoys speaking regularly at marketing conferences such every bit MozCon, LocalU, Pubcon, SearchLove and State of Search. Y'all tin can find her on Twitter or volunteering equally a Product Good on the Google My Business Forum.

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